CITC Avarua (Department Store)

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CITC Avarua stocks a wide range of clothing and fashion items such as jewellery and cosmetics.


We are the distributor of prominent brands, such as Nike, Puma & Adidas, which feature at competitive prices.


We stock a wide range of household products from furniture to candle holders.

We are the distributor of quality brands such as Fisher & Paykel and Sleepyhead.

Island Gifts

CITC Avarua has created popular ranges of gift items and apparel under CITC’s own labels.

The Polynesian designs, drawn from Cook Islands traditional motifs, are widely acclaimed.

CITC Avarua is Rarotonga’s largest and most prominent department store. It comprises over 1,600m2 of retail space and 1,000m2 of storage, and is the principal occupant of CITC Avarua Shopping Centre in central Avarua.

Attractive and competitive shopping is the theme.

Major focus is given to ranges of items that appeal to visitors. These include an extensive range of modestly-priced gift items with Polynesian designs. Fashion clothing and accessories also feature.

CITC Avarua is renowned for competitively-priced sportswear, particularly Nike.

CITC Avarua also sells whiteware, electronics, furniture, toys, books and other lines.

The Division also operates the surfwear store “Island Surf”.

Opening Hours

Monday to Friday: 9:00am – 3:30pm

Saturday: 9:00am – 12:30pm

Sunday: Closed

Public Holidays: Closed

Contact Details

Island Surf

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