Cook Islands Trading Corporation Limited (CITC) is the largest and longest-serving business enterprise in the Cook Islands. CITC operates as an importer, distributor, wholesaler and retailer of a wide variety of products through several divisions based in Rarotonga, each being part of the one corporate entity. The business enterprise has over 130 years of history. CITC employs over 350 staff. Its operations include the following:
CITC Avarua
Rarotonga’s flagship department store, including fashion and souvenirs
CITC Food Group
Rarotonga’s largest Supermarket plus four additional stores
CITC Building Centre
Rarotonga’s leading outlet for building and home improvement supplies
CITC Pharmacy
Rarotonga’s premier pharmacy, providing prescription and over-the-counter medications
CITC Liquor
Rarotonga’s leading supplier of quality beverages
CITC Duty Free
Located in the Arrival and Departure Terminals at Rarotonga International Airport
Small changes, big impact on our community.
the cook islands leading supplier of major brands
